Carbon Neutral

Carbon Natural Britain

Vegan

Vegan Society

Ethically Produced

Sedex Member

Cruelty Free

Nature Watch

LoofCo

LoofCo

Waft

Waft

Body

Body

Washing-Up
Red mug with a white sponge inside, held by a hand over a sink.

Washing-Up

Home Cleaning

Home Cleaning

Garden
LoofCo Gardener's Brush next to box bush and gardening fork

Garden

Bundles

Bundles

Air Fresheners

Air Fresheners

Featured Bestsellers

Washing-Up Pad
LoofCo Washing-Up Pad in packaging on white background – natural loofah sponge for plastic-free washing-up
LoofCo Washing-Up Pad – biodegradable loofah washing-up sponge, in packaging on red background with sustainability icons

Washing-Up Pad

£2.90
1
Air Freshener | Lemongrass | 100ml
Air Freshener | Lemongrass | 100ml
Waft Air Freshener lemongrass with green label on green patterned background

Air Freshener | Lemongrass | 100ml

£6.49
Washing-Up Brush with Handle
LoofCo Washing-Up Brush with Handle in packaging on white background Eco-Friendly, Durable Natural Cleaning Brush for Dishwashing
LoofCo Washing Up Brush with Handle in packaging on green background with sustainability logos

Washing-Up Brush with Handle

£3.75
Body Loofah
LoofCo Body Loofah, in packaging on white background-natural body sponge with cotton loop for bath or shower.
LoofCo Body Loofah in packaging on colourful purple background with sustainability icons

Body Loofah

£3.50
2
Air Freshener | Lavender | 100ml
Air Freshener | Lavender | 100ml
Waft Air Freshener Lavender in brown bottle with purple label on a purple colourful background

Air Freshener | Lavender | 100ml

£6.49
Cleaning Pad
Single LoofCo cleaning pad for kitchens and bathrooms, made from loofah and cotton.
LoofCo Cleaning Pad in packaging on blue background with eco logos

Cleaning Pad

£2.90
Washing-Up Soap - Lemongrass
LoofCo Washing-Up Soap Lemongrass-Solid scented bar for sustainable plastic free dishwashing.
LoofCo Washing-Up Soap Lemongrass in packaging on green background with eco logos

Washing-Up Soap - Lemongrass

£3.25
Cleansing Mitt
LoofCo Cleansing Mitt in packaging on white background - soft and sustainablecotton terry towelling glove for a gently clean
LoofCo Cleansing Mitt shown folded in packaging with yellow background and sustainability icons

Cleansing Mitt

£3.75
2
Washing-Up Slim-Pad 4-Pack
LoofCo Washing-Up Slim Pad 4-Pack in packaging on white background - 4 natural slim washing-up loofah pads for non-scratch kitchen cleaning
LoofCo Washing-Up Slim Pad 4-Pack in packaging on colourful yellow background with sustainability icons

Washing-Up Slim-Pad 4-Pack

£4.95
1

Our Values

At the heart of everything we do is a deep respect for people, planet, and future generations. We believe in creating products and practices that are kind, ethical and sustainable.

About LoofCo

LoofCo offers natural, plastic-free bodycare and cleaning tools made from loofah and coconut. Ethical, effective, and compostable—better for your home and the planet.

About Waft

Waft offers vegan, essential oil air fresheners and laundry perfumes. Naturally fragrant, plastic-free, and toxin-free—freshen your home and clothes the eco-friendly way.

About Natbrands

NatBrands is a family-run UK business offering our certified eco-friendly, vegan brands, LoofCo and Waft for sustainable home, body, and laundry care—kind to you and the planet.