Hand holding a bottle of Waf! spray with lavender scent against a purple background Hand holding a bottle of 'Waft' lavender air freshener against a purple background

Waft Air Fresheners

Our Waft Lavender room fragrance is an expert blend of relaxing lavender essential oil & flower waters, made with 98.5% organic ingredients.

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Hand holding a LoofCo Bathroom Cleaning Pad loofah sponge on a marble surface Hand holding a LoofCo loofah sponge on a marble surface

A brush with nature

Our range of plastic-free loofahs, brushes & cloths is perfect for keeping a clean & eco-friendly home

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Hand holding a jute dry body brush from LoofCo against a pink background LoofCo Jute dry body brush held by a hand against a pink background

Personal Care

Our plastic-free, eco-friendly brush is perfect for daily dry brushing routines, helping to invigorate skin and boost circulation naturally.

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Colorful branding with 'Waft' products on a floral background Colorful Waft air freshener bottles on a blue floral background

Carbon Neutral

Carbon Natural Britain

Vegan

Vegan Society

Ethically Produced

Sedex Member

Cruelty Free

Nature Watch

LoofCo

LoofCo

Waft
Brand logo 'Waft' on blue background with white branded abstract shapes

Waft

Body
Smiley face LoofCo loofah hanging from a shower on a marble background

Body

Washing-Up
Red mug with a white sponge inside, held by a hand over a sink.

Washing-Up

Home Cleaning
Hand holding a LoofCo loofah sponge over a white sink

Home Cleaning

Garden
LoofCo Gardener's Brush next to box bush and gardening fork

Garden

Bundles

Bundles

Air Fresheners
Waft air freshener bottle on green leaves

Air Fresheners

Featured Bestsellers

LoofCo Washing-Up Pad 2-Pack | Natural Loofah Dish Scrubber | Plastic Free
LoofCo Washing-Up Pad 2-Pack in packaging on white background– natural loofah sponge for plastic-free washing-up
LoofCo Washing-Up Pad 2-Pack – eco-friendly loofah sponge for dishwashing, shown in packaging with sustainability icons

LoofCo Washing-Up Pad 2-Pack | Natural Loofah Dish Scrubber | Plastic Free

£4.95
LoofCo Washing-Up Scraper | Natural Coconut Husk Pan Scraper | Plastic Free
Sold out
LoofCo Washing-Up Scraper in packaging on white background sustainable coconut husk pan scraper for washing-up

LoofCo Washing-Up Scraper | Natural Coconut Husk Pan Scraper | Plastic Free

£3.20
LoofCo Cleaning Pad | Natural Loofah Scrubbing Pad | Plastic Free
Single LoofCo cleaning pad for kitchens and bathrooms, made from loofah and cotton.
LoofCo Cleaning Pad in packaging on blue background with eco logos

LoofCo Cleaning Pad | Natural Loofah Scrubbing Pad | Plastic Free

£2.90
LoofCo Washing-Up Brush | Natural Coconut Coir Dish Brush | Plastic Free
Sold out
LoofCo Washing Up Brush in packaging on white background– Eco-Friendly Coconut Fibre Dish Brush

LoofCo Washing-Up Brush | Natural Coconut Coir Dish Brush | Plastic Free

£2.90
LoofCo Washing-Up Pad | Natural Loofah Dish Scrubber | Plastic Free
LoofCo Washing-Up Pad in packaging on white background – natural loofah sponge for plastic-free washing-up
LoofCo Washing-Up Pad – biodegradable loofah washing-up sponge, in packaging on red background with sustainability icons

LoofCo Washing-Up Pad | Natural Loofah Dish Scrubber | Plastic Free

£2.90
LoofCo Body Loofah | Natural Luffa Exfoliating Pad | Plastic Free
LoofCo Body Loofah, in packaging on white background-natural body sponge with cotton loop for bath or shower.
LoofCo Body Loofah in packaging on colourful purple background with sustainability icons

LoofCo Body Loofah | Natural Luffa Exfoliating Pad | Plastic Free

£3.50
LoofCo Bath-Time Loofah | Heart-Shaped Natural Exfoliating Pad | Plastic Free
LoofCo Bath-Time Heart Loofah Pad in packaging– handmade heart-shaped exfoliating loofah for sustainable skincare
LoofCo Heart Loofah Pad in packaging on pink background with sustainability icons

LoofCo Bath-Time Loofah | Heart-Shaped Natural Exfoliating Pad | Plastic Free

£3.75
LoofCo Root Vegetable Scrubber | Natural Loofah Veg Scrubber | Plastic Free
LoofCo Root Vegetable Scrubber in packaging -natural loofah scrubber with cotton loop for cleaning muddy produce.
LoofCo Root Vegetable Scrubber in packaging on orange background with eco logos

LoofCo Root Vegetable Scrubber | Natural Loofah Veg Scrubber | Plastic Free

£2.90
LoofCo Scrubbing Brush | Natural Coconut Coir Brush | Indoor & Outdoor Use
LoofCo Scrubbing Brush in packaging on white background- heavy duty coir brush for outdoor cleaning tasks
LoofCo Outdoor Scrubbing Brush in packaging on brown background with sustainability icons

LoofCo Scrubbing Brush | Natural Coconut Coir Brush | Indoor & Outdoor Use

£4.25
LoofCo Water Bottle Brush | Natural Coir Brush for Reusable Bottles | Plastic Free
LoofCo Water Bottle Brush in packaging on white background coir fibre plastic free brush for cleaning reusable drinks bottles and sports bottles
LoofCo Water Bottle Brush in packaging on orange background with sustainability logos

LoofCo Water Bottle Brush | Natural Coir Brush for Reusable Bottles | Plastic Free

£4.25

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Featured blog

Notes from the Sink: The One Brush That Solves Your Most Annoying Washing-Up Problems
Notes from the Sink: The One Brush That Solves Your Most Annoying Washing-Up Problems
  • blender
July 3, 2026

Notes from the Sink: The One Brush That Solves Your Most Annoying Washing-Up Problems

Notes from the Sink: Don't Throw It Away — Give Your Back Brush a Second Life
Notes from the Sink: Don't Throw It Away — Give Your Back Brush a Second Life
  • back brush
July 3, 2026

Notes from the Sink: Don't Throw It Away — Give Your Back Brush a Second Life

Why Your Bins Need a Good Scrub This Summer (And the Tool That Makes It Easy)
Why Your Bins Need a Good Scrub This Summer (And the Tool That Makes It Easy)
  • bin brush
July 3, 2026

Why Your Bins Need a Good Scrub This Summer (And the Tool That Makes It Easy)

Notes from the Sink: The Case for the Glass Milk Bottle — and the LoofCo Milk Bottle Brush That Cleans It Properly
Notes from the Sink: The Case for the Glass Milk Bottle — and the LoofCo Milk Bottle Brush That Cleans It Properly
  • glass bottles
July 3, 2026

Notes from the Sink: The Case for the Glass Milk Bottle — and the LoofCo Milk Bottle Brush That Cleans It Properly

Notes from the Sink: The Seaside Brush That'll Change Your Summer
Notes from the Sink: The Seaside Brush That'll Change Your Summer
  • beach
July 3, 2026

Notes from the Sink: The Seaside Brush That'll Change Your Summer

Notes from the Sink: How to Clean Your Wheelie Bin with Ease
LoofCo Wheelie Bin Brush natural coir long-handled outdoor brush plastic-free
  • cleaning tips
July 3, 2026

Notes from the Sink: How to Clean Your Wheelie Bin with Ease
Colorful logo with 'BUY WOMEN BUILT' text on a white background

Our Values

At the heart of everything we do is a deep respect for people, planet, and future generations. We believe in creating products and practices that are kind, ethical and sustainable.
LoofCo logo with a yellow flower on a green background

About LoofCo

LoofCo offers natural, plastic-free bodycare and cleaning tools made from loofah and coconut. Ethical, effective, and compostable—better for your home and the planet.
Logo of 'Waft' on a blue background with decorative elements

About Waft

Waft offers vegan, essential oil air fresheners and laundry perfumes. Naturally fragrant, plastic-free, and toxin-free—freshen your home and clothes the eco-friendly way.
NATBRANDS logo with green leaves on a white background

About Natbrands

NatBrands is a family-run UK business offering our certified eco-friendly, vegan brands, LoofCo and Waft for sustainable home, body, and laundry care—kind to you and the planet.